For Florida landscapers & lawn care companies

You earned the job.
You weren't there when they checked.

Somebody asked around for a lawn guy and your name came up. Then they looked you up, found nothing worth calling, and rang the next guy. A free website, help getting your Google profile right, and a $247/mo system that answers when you can't.

$0 to build$247/mo to runCancel anytime
Nothing's free, right?

The back half of the video is me answering the questions you're about to ask.

Starting with the one everybody asks first: if the website's free, what's the catch? Short version - some of you will make money with it and ask me to do more later, and I charge for that. That's the catch, and it's the whole catch. Everything else is these three numbers.

$0to build the website. You see it before you pay.
$247a month, flat. No per-lead meter running.
30days money-back. No contract - cancel any time.

Get My Free Website

Half how it works, half questions answered. 6:22 the whole way.

Why this isn't a gamble

I'm not predicting
anything.

Every marketing guy who has ever called you was selling a forecast. More calls, better ranking, so many jobs a month. He might be wrong, and that guess is what you were actually paying for. Nothing here is a guess. People are already looking you up, and your neighbor already gave somebody your name. That part already happened. These four things just make sure something's there when they look.

01A website that texts you

Debbie in Winter Park fills out your quote form at 2pm. It doesn't die in an email inbox. It becomes a text conversation on your phone while she's still on your site. The first guy who texts back usually gets the job. That's you now.

A landscaper's quote form turning into a live text conversation on his phone

02Missed calls, un-missed

You're on a mower six hours a day. You will miss calls. When you do, the system texts that person back in seconds: "Sorry I missed you, I'm out on a job. Want a quote?" So Debbie talks to you instead of dialing the next guy on Google.

Landscaper back in his truck by noon, missed call already answered by text

03Reviews that stack up

After every job, your customer gets a one-tap link to leave an honest review on your Google page - and polite reminders until they actually do it. More reviews, higher on the map, more calls. That's the whole game.

Landscaper reading a fresh five-star Google review on his phone

04One-button campaigns

Spring cleanup, fall leaf removal, holiday special: press one button and every past customer gets a text. One cleanup covers the month. Everything after that is gravy.

One-button spring campaign already lining up replies from past customers
Our work

The latest builds
out of the shop.

Every Rootline site is designed from scratch for one company - never a template. Here are the newest three: a solo mowing crew, a 28-year family company, and a design-build studio. All live right now.

See our work →

Already got a call from me? Your preview is built. Check your texts.

Hartwell & Sons Lawn Care website Verde Palms Lawn & Landscape website Palmetto Lawn Co. website
Not another lead-gen site

We don't sell you leads.
We make the leads yours.

If you've ever paid one of the big lead sites $80 for a "lead" that four other guys were already calling - this is the part to read twice.

THE LEAD-GEN SITES

  • You pay per lead, win or lose
  • The same lead is sold to three or four of you
  • It's a race to the bottom on price
  • Their platform, their reviews, their customer

ROOTLINE

  • Your website, your leads - nobody else bidding
  • Your Google reviews, in your name forever
  • Flat $247/mo - no per-lead meter running
  • No contract - cancel anytime
Jovan (John) Babovich
Who you're dealing with
"I'd rather show you
than sell you."

I'm John. Rootline builds for landscapers, nobody else. I won't promise you fifty lawns in thirty days, and I won't lock you in: your first 30 days are money-back, and there's no contract after that. The video is six minutes and the price is in it.

- Jovan (John) Babovich, founder

▶ Watch the Video

30-day money-backNo contract
Our founder's previous agency was featured in
Yahoo MSN TechCrunch Morning Brew TechRadar Computerworld Tom's Guide ConsumerAffairs The Economic Times UPI

Questions landscapers actually ask.

When will I see results?

Honest answer: it depends on how long you've been in business, how many reviews you have, and whether you actually use the thing. This system makes your phone ring more. It doesn't mow lawns and it can't fix a bad reputation. If someone promises you a number and a date, hang up.

Why is the website free - what's the catch?

Because once it's making you money, some of you will ask us to do more: Google Ads, more towns, more pages. We charge for that later, if you ask. The free website is how we earn that conversation. That's the catch, and it's the whole catch.

Why only $247?

Because the math only works for me if you stay for years, so it's priced where staying is a no-brainer. Flat rate, no contract, no surprise line items.

What if I cancel?

You can, anytime - a call, an email, or a text. You keep your Google profile and every review on it, we transfer you the domain, and we export your customer list. The website and the system are what the monthly covers, so those come down.

I'm not a computer guy.

If you can text a customer, you can run this. I set everything up. You hit send.

What happens if you disappear?

Fair question for a small shop. Your Google Business Profile and every review on it are in your name from day one. Nobody can take those. The website and system are part of the subscription, so that part would need rebuilding, but your Google presence, your rankings, and your reviews stay put.

What happens next

From first call to launched
in about a week.

Card with a 10-minute timer and two buttons: Yes, build it - or Not for me
1

The 20-minute walkthroughyou've already watched the video

No pitch. You've seen the whole thing. We answer your questions, you decide. If it's a yes, we grab your details right there.

Website, missed-call text-back message and review stars stacked, labeled built for you
2

We build it - free5–7 days

Website and text-back system built for you, plus our step-by-step guide to get your Google profile verified, in your name, the way Google requires. You keep mowing; we'll text you when it's ready.

Phone showing a customer text answered with one reply - that's the whole job
3

The launch callabout 20 minutes

We walk you through everything. There's not much to learn. If you can text a customer, you can run this.

Debbie's searching "lawn care near me" tonight.
Let's make sure she finds you.

▶ Watch the 6-Minute VideoGet My Free Website

And if it's not for you, no hard feelings.
Go set up missed-call text-back yourself; it'll still make you money.